EMC kept the Iomega brand name alive with products such as the StorCenter NAS line, ScreenPlay TV Link adapter, and v.Clone virtualization software. The acquisition was completed in June 2008, making Iomega the SOHO/ SMB arm of EMC. On April 8, 2008, EMC Corporation announced plans to acquire Iomega for US$213 million. The signing ceremony that created LenovoEMC joint venture

The company said it would clearly instruct users about the risks of unsecured data. Iomega USA acknowledged the problem and said future models (starting February 2013) would come with password security enabled by default. Among those affected were KLM, ING Group, and Ballast Nedam, who all had confidential material leaked in this manner. This was due to the devices being sold with password security disabled by default. In 2012, reporter Vincent Verweij of Dutch broadcaster Katholieke Radio Omroep revealed that the contents of at least 16,000 Iomega NAS devices were publicly available on the internet. Trying to find a niche for itself, Iomega released devices such as the HipZip MP3 player, the FotoShow Digital Image Center, and numerous external hard drives, optical drives, and NAS products. Iomega's stock price, which was over $100 at its height in the 1990s, dipped to around $2 in the mid-2000s. Without the revenue from its proprietary storage cartridges, Iomega's sales and profits declined considerably. Iomega eventually launched a CD-RW drive. This problem, combined with competition from CD-RW drives, caused Zip Drive sales to decline dramatically, despite later efforts to introduce larger 250MB and 750MB disk versions. However, Zip disk cartridges sometimes failed after a short period, (commonly referred to as the 'click of death'). The Zip Drive became a common internal and external peripheral for IBM-compatible computers and Macs. The original Zip disk's 100MB capacity was a huge improvement over the 1.44MB limitation of floppy disks. Iomega's most famous product, the Zip Drive, was revolutionary as it offered relatively large amounts of storage on easily portable compact cartridges.

For many years, the firm was a significant name in the data storage industry. in 1980 (the firm moved its headquarters to San Diego, California in 2001). Iomega started business in Roy, Utah, U.S.

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